The Mallory type family designed by Tobias Frere-Jones is a typeface that represents Frere-Jones 'third cultural' upbringing - by combining characteristics of both British and American typefaces. I personally related to it because of my own experience of growing up as a child in the United Kingdom before moving to India.
Before diving into the design of the Poster and posts, I went through the documentation of Mallory and tried to understand its personality and context of use. I discovered its dual nature and decided to focus on this bipolarity of its character for each of the designs.
Initial Poster Iterations
Final Poster Iteration. I tried to highlight the co-existence of Mallory's many personalities, while reducing the clutter of any unnecessary elements.
The Social media posts worked to emphasize the many ways in which Mallory could change the feel of a composition.